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Highlights
These are some highlights from my career in copy. Please contact me for more examples or further details.
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Campaigns
COS - concepts and content for monthly omnichannel campaigns over a 12-month stint, including the launch of the limited edition collection CORE by COS, across organic and paid social, homepage, newsletter and editorial articles.
BoConcept - copy across social, newsletters and website copy for monthly launch campaigns, including the 70th-anniversary celebration.
Gucci - launch campaign for Gucci beauty
Ketel One - launch campaign for Ketel One Citroen
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Social
BoConcept - ideation and copy for AW & SS campaigns 2021 -2022
COS - ideation and copy for AW & SS campaigns 2021 - 2022
Dolce & Gabbana Beauty - launch campaign and strategy
Boots UK - freelance copywriter for three years, working on six social platforms, ideation, pitch creatives and competitor research. Replaced in-house copywriter for social. 86% rise in engagement.
Zacapa Rum - ideation and copy for UK launch
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Editing
Design Anthology UK - New Hotels Editor
Corinthia Hotel London - Editor of Corinthia Hotel London magazine (launch issue)
Psychologies magazine - Digital Editor
COS - sub-editing product copy descriptions before they went live
NATO - proofreading and editing marketing materials
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Editorial
ELLE UK - 2021 Travel Trends
Country & Town House - Guide to Costa Rica
The Telegraph - Hotel Review
Citizen Femme - Selection of work
Design Anthology UK - Arctic Bath
Olive - Hoi An, Vietnam
Brides UK - SALT of Palmar, Mauritius