Campaigns
I’ve worked across beauty, fashion and lifestyle campaigns. For example:
COS - concepts and content for monthly omnichannel campaigns over a 12-month stint, including the launch of the limited edition collection CORE by COS, across organic and paid social, homepage, newsletter and editorial articles.
BoConcept - copy across social, newsletters and website copy for monthly launch campaigns, including the 70th-anniversary celebration.
Boots UK - concepts and content for a variety of brands, from Lancome to L’Oreal, for weekly launches, seasonal updates and trend features.
Gucci - concepts and content for launch campaign, Gucci Beauty
Ketel One - launch campaign for Ketel One Citroen