Social

I have been working with social media since I started my career as a journalist back in 2007. This has involved strategising and producing for a huge variety of clients:

BoConcept - ideation and copy for AW & SS campaigns 2021 -2022

COS - ideation and copy for AW & SS campaigns 2021 - 2022

Dolce & Gabbana Beauty - launch campaign and strategy

Boots UK - freelance copywriter for three years, working on six social platforms

Zacapa Rum - ideation and copy for UK launch

Boots UK

Agency: Hangar Seven

Project: freelance copywriter for three years, working on six social platforms (strategy, writing, staff training), campaign ideas, pitch creatives, competitor research. Replaced in-house Boots copywriter for social, doubled engagement stats across all social channels with the use of weekly hashtags, themes and long/short copy, 86% rise in engagement.

”I had the pleasure of working with Ginny during my time as a Copywriter and Editor at Hangar Seven. Always reliable and extremely efficient, Ginny always delivers brilliant copy, that’s on brief and on tone. What’s also clear to me is her strength within Health & Beauty; from writing and editing Social Media Calendars through to extensive research and copywriting for a series of online articles. This specialism seems to come natural to Ginny, and is an industry I could see her thriving in – from festival chic to travel vaccinations, her range is extensive. I would absolutely recommend Ginny for short or long term freelance copywriting / social gigs.”
—Lucy Lane, Senior Conceptual Copywriter at Momentum Worldwide

Ketel One & Zapaca Rum

Agency: Something

Brief: social copywriting, ideation and copy for UK launch