SEO
Boots UK
Brief: write 40 SEO articles on health, beauty and makeup for the Boots.com website to increase the site’s Google ranking.
Examples:
What is hayfever?
Fake tan reviews
How to apply gel nails
How to remove fake tan
Get your feet summer ready
Newsletters
Client: COS (Hennes Group)
Brief: SS21 copy for EU, US and Russian newsletters
Examples:
The COS summer edit
New: jumpsuits to live in
Spring statement: the shirt dress
Leisurewear, elevated
Dress to dream
