My specialisms are travel and beauty but I write and consult across a variety of lifestyle areas.

With ten years worth of experience working across digital and print journalism, editing and PR I can provide the following:

Freelance writing (both online and print)

Content marketing 


Blog posts


Social media strategy and training

SEO consultancy and copy

Advertising copy


Newsletter production


Web journalism training

Press releases

Please do email me on to discuss any projects you may have in mind.


Over the last 10 years, I’ve managed, strategised and contributed to social media accounts for internationally successful news agencies, lifestyle magazines and fashion companies as well as start-up businesses. During this time I’ve gained a vast amount of experience in developing social media strategy and management from the ground up, tailoring content to each client audience. Thanks to this I’ve seen many successes along the way with accounts including Twitter, Facebook, Instagram, Pinterest and Snapchat. Here are some testimonials.

I’m currently working with a mixture of clients from food bloggers to Boots and University College London. If you’d like to chat with me about how I could help you with your social media channels, please contact me here.

Advertising & commercial/copywriting

I have created advertising copy for a variety of clients, from billboard posters for Aperol to newsletters for Swoon furniture and editorial features for Graff Diamonds and profile pieces for ESPA skincare.

Please view examples of my advertising and copywriting work here.

Commercial work includes: copy for websites, SEO promotional materials, pitch packs, social media channels, newsletters and magazines.

For the last two years I have been working in-house at content agency Hangar Seven, working on pitch copy, SEO, blogs, articles, social media and proofreading for brands from Boots UK, Halfords and M&S to New Look and Dove. Over the summer of 2017 I was hired to write 30 SEO articles for the Boots UK website.

I also write articles for Hearst’s commercial clients including beauty, health and interior articles for Procter & Gamble.

In the past I’ve worked with an array of lifestyle brands on copywriting assignments including Gucci, Dolce&Gabbana, Herbal Essences, Rescue Remedies, Vicks, Jet2 magazine and Swoon.

PR and newsletters

Having worked in PR, both agency side and in-house, I can provide press release copy and distribution, as well as PR campaign strategy.

As part of my Digital Editor role at Kelsey media, I created bespoke content for advertisers including newsletters and personality tests. I was also responsible for the Coast and Psychologies magazine weekly newsletter which went out to an audience of 20,000.